What You’ll Learn

• Several critical gaps separate buyers from sellers
• How to bridge those gaps and think more like your clients
• What winners do differently to close the professional services sale
• How to expand the relationship with your clients
• Techniques for getting more referrals
• How to build an engaging brand that stimulates growth

Research-Based insights
In this groundbreaking new book from Hinge, you get answers to these questions and a peek at the research behind them. You’ll learn why there is so much friction between buyers and sellers and what you can do about it. Discover what qualities clients look for in a professional services firm and what one trait will tip the scale in your favor. And find out what changes you can make to attract fiercely loyal clients who will make referrals more often.

Inside the Buyer’s Brain equips you with a new perspective on the professional services marketplace. Once you understand what motivates your target clients and what mistakes to avoid, your firm will have new leverage — and a true advantage — in the marketplace.